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Commercial Carpet Cleaning

    

Cleaning residential carpet and commercial carpet cleaning can be very different, from each other. 

 

Residential customers respond to newsletters, e-mails, post cards, word of mouth etc. Small jobs, like Dentists will often respond to these promotions, as well.   

Big commercial customers "generally" don't respond to mailers and newsletters ...... alone. Often some cold calls are required.
 

The salesperson will often be told, "We already have someone doing a good job." THIS MAY OR MAY NOT BE TRUE.

Get the name of the person in charge and send them a personal, hand written, note. They may see it, they may not.   

Often, getting to know the receptionist helps. If they know and like you, they may get your information into the right hands. Keep going back! 

   

Often, being there at the right time is as important as what you say or do. The current company may be getting tossed out. This building is now looking for a cleaner. Landing a contract can include free demos.   

 

Writing up a formal presentation is recommended  
 

It can be a good idea to ask, “What’s your budget?” If possible, talk to the person who is really in charge. The one who can change the budget, if they see the value. You may not get to talk to the person you want, but you should certainly try. 

 

Pricing the Work     

Commercial carpet cleraning is often a lower price per sq ft, than residential, but done properly, it can be equally, or more, profitable per hr as residential. The average sq ft/hr on my companies residential jobs was 400 - 700. This is relatively slow but we got high prices. (not saying everyone should be doing this.......... depends!) This sq footage would lose money in large commercial work.  

1500 - 2500 sq ft/hr may be necessary.

Residential carpeting is done by the foot, large office is done by the acre!

 

EQUIPMENT AND CLEANING PRODUCTS, DESIGNED TO GO FASTER, ARE OFTEN A NECESSITY.   

Price per sqare foot and speed required will often dictate your choice of methods. You might combine high soil removal, slower methods, with lower soil removal, faster methods.

 

NOTE: Not all faster methods remove less soil,in all cases!  EXAMPLE: A short, tight, commercial loop carpet can respond nicely to good vacuuming and bonnet cleaning.   

 

Doing the Work     

 If you clean high rise commercial carpet the same as residential, you, probably, will not make the money you should. Your price must include profit. Income in 1 hr must be greater than the cost of that hour. Sometimes, meeting with an accountant and getting an accounting system, designed for ypour business can be a really worthwhile idea. If you are up to it, accounting spreadsheets can be used.

However you do it, know your cost of doing business so you can price your services properly. It's tough to decide what to charge if you don't know the cost, of your services!

The difference between the cost, of the job and your price can be profit.                               Profit is a necessity!

 

I’m not suggesting "clean" is not important, but in commercial work, price per square foot and the speed required will often dictate the procedures you must use. 

 

Every so often, it may be necessary to give the carpet a really deep clean. This will not be as profitable as faster methods, but when averaged in, you should be making good profit per hour, over a year of maintenance.  

 

EXAMPLE: Pile lifting can remove major amounts of dry soil. In some cases, dry soil is the biggest concern. Then, it can be a matter of tamping out spots that need attention, or doing portable cleaning in the lunch room etc. Quite often, commercial customers will be so impressed with the visual outcome of pile lifting, they will think you did a wet cleanng proocedure. You've used a machine that will last a hundred years, except for brushes every so often (an exageration....... sort of!) and you have used the customers electricity. Very low cost of doing business! 

 

 

The bottom line. Commercial work is different than residential. Figure out how to get it done with profit. Profit is the life blood of any company.

 

               MAKE MONEY!   

                   Dennis Klager

               Instructor

 

 

 

 

  
Copyright 2012 by Dennis Klager